Yudala, Konga Merges To Grow Africa’s Ecommerce

Two months after it was acquired by Zinox Technologies, Konga, a major e-commerce player in Nigeria, The six-year old company will merge with Yudala, the e-commerce company affiliated with Zinox Technologies.


Both companies will operate using Konga’s brand identity from May 1. Even though Zinox initially said it would not consider a merger at the time it acquired Konga, the company now says it will benefit more from combining the strengths of both companies rather than having them operate as competitors. taking another step in its evolution.


Konga before it was acquired was one of Nigeria’s largest online malls and Yudala, pioneer composite e-commerce company was also a strong offline and online retail shop.

Chairman of Konga, Mr Olusiji Ijogun, while announcing the merger, stated that: “Combining forces to power the new Konga will enable us effectively achieve our goals of platform expansion and accelerated growth, as we embark on an ambitious journey to redefine the retail ecosystem with the industry’s most advanced technology,”

Analysts say that merging Yudala, which itself was servicing requests worth almost N5 million daily with Konga, already listed among the three top ecommerce companies, represents a new dawn in the country’s e-commerce sector Growing Africa’s ecommerce


“Besides, the firm is about one of the biggest online retail platforms in Africa. What this acquisition means is that a combined effort of Yudala and BuyRight Africa .com owned by the same Zinox group, will eventually make it the biggest. The resultant effect is that a Nigerian platform owned and run by a Nigerian, is leading Africa’s online retail business pack and promises a good showing in the world stage. That is also something to celebrate,” he added.


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